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Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital media.
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google
SEO done right can positively impact your customer retention rates. You can use it to build authority, credibility and trust. These factors encourage increased sales, a crucial factor in business growth. Additionally, SEO provides valuable insights into customer buying behavior
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing a product or service. Typically, successful marketers and businesses consider the four Ps when creating marketing plans and strategies to effectively market to their target audience
An SEO marketing strategy is a comprehensive plan to get more visitors to your website through search engines. Successful SEO includes on-page strategies, which use intent-based keywords; and off-page strategies, which earn inbound links from other websites.
There are several key factors to consider when planning a successful SEO campaign. The most important are: find your audience, understand how SERP’s work, conduct keyword research, improve internal linking, create high-quality content.